Franchise convenience store chain Nisa is to step up its marketing campaign this autumn with a new TV advert campaign, it was confirmed today.
A successful run of the ad was aired at the beginning of this year, in both a 30 and ten-second format produced by creative marketing agency 3Sixteen, and will now be shown again between September 12th and October 16th 2011.
This all forms part of a wider effort to raise brand awareness through media platforms, and over the last eight months the company has also been producing newspaper ads alongside a regional radio campaign.
John Heagney, Group Symbol Director, commented: “We are very excited to see the television advertisement back on screens this autumn.
“The timing is perfect as the dark nights are approaching and holidays are over so people will be settling down to watch more television.”
National television marketing offers enormous reach for a companies such as Nisa, and viewing figures for the first airing of the ad reveals that 15.4 million adults saw it in the first day they it went live and over 39.5 million people viewed it over the whole campaign.
Today Group, the wholesale arm of the Nisa Today Group, posted double digit growth for the third year running earlier this year and not only does the company hope that its ads will increase footfall to its retail stores but also that they will encourage more traders to join the group.
Heagney added: “It is more significant than ever to ensure that Nisa continues to grow as a consumer brand.
“With over 800 Nisa Symbol Group stores around the country we have a big share of the independent grocery market and need to shout about the benefits of Nisa stores.”