By Gemma Taylor - Luxury department store Harrods is to broaden its existing media portfolio by launching a division known as Harrods Media, it was announced today.
The retailer has worked to improve its digital offerings over recent years, with in-store digital screens, displays and the launch of Harrods Magazine, which recently announced impressive ABC figures confirming its position as one of the UK’s leading controlled circulation publications.
Harrods Media deals with all media-based solutions in-house and personally develops digital offerings for its in-store screen network of 150 screens, which provide advertising.
The department store is working towards a fully functional website as part of its ongoing digital strategy and will launch an online magazine in the autumn, focusing on the high-end fashion market using world famous brands.
This development aims to consolidate the company’s position as a leader within the retail industry. Speaking about the launch, Director of Advertising and Sponsorship Guy Cheston said: “After a number of years developing and investing in a credible and extensive media portfolio, it was logical for us to establish Harrods Media as a recognised department within the business.”
Harrods hopes to be at the forefront of growth as an online retailer and feels that the luxury market lends itself well to new media. A statement from the company stated: “Harrods Media is in the enviable position of being able to target elite and often hard to reach customers at the point of sale.
“We have an impressive client base and invaluable partnerships with some of the leading brands from around the world.”
In support of the launch, a new website has been established with further details of opportunities available to customers. Consumers can visit www.harrods-media.com for more information.