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Morrisons appoints new fresh food boss


The UK’s fourth largest supermarket Morrisons has appointed Andrew Pleasance as its new Commercial Director of Fresh Foods following last week’s announcement that Chris Walker will be leaving the role next month.

Pleasance will hold responsibility for the bakery, meat, fish and produce departments at the Bradford-based grocer, and his promotion to the senior position comes after he successfully led the roll-out of the business’s Fresh Lab concept in Leeds.

Fresh Lab is an initiative which sees the supermarket group trial new and innovative ways of retailing fresh food, and since this scheme was introduced sales of produce, butchery, flowers and deli have all increased significantly.

Morrisons has shown its commitment to fresh food in the last 18 months by training thousands of its butchers, bakers, greengrocers and fishmongers through its Morrisons Academy.

Last year the company set a target of training 100,000 staff in specific diplomas at QCF level 2 as a way of increasing the level of customer service shoppers receive when they buy fresh foods at its stores.

Mark Harrison, who became Group Retail Director of Morrisons in June this year after the long-serving Mark Gunter announced his retirement, said: “The innovations developed by Andrew at our Fresh Lab have delighted our customers in Leeds and it is now time to take these to our other stores in the UK.

“In his new role, Andrew will be instrumental in developing our fresh food offer throughout our store network.”

Published on Monday 08 August by Editorial Assistant

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