Furniture specialist OKA has continued the recent strengthening of its retail offer by opening a new concession in the Selfridges department store in London today.
A large selection of the company’s interiors and homewares will be sold from the 3,000 sq ft of retail space on the fourth floor of the store, which represents the business’s first foray into concessions.
It comes after OKA announced earlier this month that it has recruited Cath Kidston’s Head of Retail Lori Rosenfeld as its new Retail Director to help promote the brand during these tough economic times.
The company also has plans to turn its current showroom in Froxfield, Wiltshire into a regional flagship store, adding to its 13 stores and multichannel business across the UK, which generated profits before tax and exceptional items of £472,287 in the 12 months to January 2011.
Sales rose 9.4 per cent to almost £15 million during the same period, and the firm expressed confidence about its performance in the year ahead despite the tough retail environment that has already led to the demise of a number of homeware specialists in the UK such as Lombok.
Commenting on the new partnership with Selfridges, co-founder and CEO of OKA Annabel Astor said: “We are thrilled to be opening our first concession in the UK and for it to be in Selfridges on Oxford Street - such an iconic brand and world class shopping destination.
“Our London Fulham Road flagship store has exceeded expectations since it opened in September 2010, with the level of weekly visitors averaging 2,500. We are therefore delighted to be in a position to continue our expansion plans.”
OKA said today that there has been a high level of customer demand for its products from those living in central and north London, and this was an influencing factor in the retailer’s decision to build a presence on Oxford Street.
Julian Slim, Selfridges Head of Home, said: “OKA has a very strong identity which thoroughly complements the Selfridges home and interiors offering.
“OKA will help our customers find statement pieces for their home as well as more simple, almost essential, decorative accessories and homewares.”