By Gemma Taylor -
Jack Wills has opened a pop-up store at Heathrow’s Terminal 5, the first airport location for the clothing retailer.
The 300 sq ft shop, which was unveiled last week, features a signature Jack Wills Land Rover and joins other leading brands at the UK’s largest airport including Reiss, Burberry and Mulberry.
Fiona Bruce, a spokesperson for airport operator BAA, told Retail Gazette: “At the moment, the store will be open for six months, and when Christmas comes around, seasonal items will be available.
The airport is keen to attract established British brands to its growing portfolio of retailers and welcomed Jack Wills’ arrival.
Hazel Catterall, Head of Category for Fashion at Heathrow, said: “We are delighted to be bringing this great British fashion and lifestyle brand to Heathrow.
“As the UK’s largest airport we want to champion the best of British fashion and provide our passengers with an exciting and engaging shopping experience.
“Jack Wills’ heritage and cutting-edge designs are a perfect addition to Terminal 5 – and are sure to become a firm favourite amongst passengers both here and abroad.”