Members of the Barclaycard Freedom loyalty scheme have been provided with a new mobile tool which can be used to locate the latest deals at a number of retailers across the UK.
It was announced earlier this week that Barclaycard Freedom has teamed up with mobile phone voucher service Vouchercloud, giving users of the loyalty programme the opportunity to easily locate special offers at a wide range of retailers.
Traders such as department store group House of Fraser, clothing specialist Blue Inc and Goldsmiths the jeweller are all signed up to the initiative, which launched last year and allows participants to earn back money on purchases they make with their Barclaycard.
With the use of GPS technology the Vouchercard smartphone app allows shoppers to track down special deals from retailers in what is the latest example of m-commerce being utilised to simplify the customer shopping experience.
It comes after digital analyst group ComScore recently published research showing that 13.5 million consumers in the five leading European markets accessed retail sites via mobile phones in the three months to May 2011.
According to the study the UK saw the largest growth in retail website interaction, with an increase of 163 per cent year-on-year.
Meanwhile in June this year former Tesco CEO Sir Terry Leahy invested more than £1 million into mobile voucher business Eagle Eye Solutions, indicating his confidence in the growth of this sector and his recognition that an increasing number of consumers are using mobiles to improve their shopping experiences.
Barclaycard’s Richard Wergan said: “Consumers are today using their mobile phones more than ever to search for offers and deals to help them save money.
“Since the launch of Barclaycard Freedom 18 months ago, we have significantly grown the range of retailers and offers available to our cardholders and today’s announcement make it easier than ever to access our latest offers.”
Barclaycard says that its Freedom scheme now has over 1.3 million active users, who can access offers at more than 20,000 retail outlets across the UK.
Vouchercloud’s Greg Le Tocq added: “With the summer holiday season in full swing, more and more people are using Vouchercloud to find ways to save money on their summer essentials.”