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Harrods Magazine aids sales at luxury dept store

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By Gemma Taylor -

Harrods Magazine achieved circulation figures of 104,997 for the period between January and June 2011, the luxury department store group announced today.

Making its debut in this summer’s ABC Consumer Magazines Report, the publication appears to be going from strength to strength and is growing in importance as a platform for influencing consumers’ purchasing decisions.

Harrods Magazine is published ten times a year and provides supplements in watches, fine jewellery, interior design and home entertaining to customers and cardholders.

Jan Pitt, Group Executive Director of Client Services at ABC, commented: “ABC provides a stamp of trust to the industry. Their decision to provide ABC audited circulation figures gives Harrods a strong platform to build on their success.”

Guy Cheston, Director of Harrods Media, also welcomed the debut and acknowledged the publication as a useful form of marketing. He said: “Harrods Publishing has successfully created a luxury lifestyle magazine that tempts customers into the store.

“We have recently conducted reader research that shows how influential the magazine is in encouraging sales, demonstrating that it is an excellent platform for our brands.

“Our ad sales continue to be hugely successful, and the ABC circulation figure proves we are reaching a substantial number of readers in this highly valued and competitive sector of well established and acclaimed titles.”

Today’s news comes in the same week that the luxury retailer announced a modernisation of its digital offering as it looks to improve its international multichannel presence.

Plans to unveil a new-look mobile website by autumn are in place, while the group has also scheduled the launch of a brand new online magazine for September.

Published on Thursday 18 August by Editorial Assistant

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