Leading grocer Asda is this week increasing the pace of its smaller format store roll-out, with four former Netto sites opening in the next five days.
The Walmart-owned business will unveil its 100th UK-based smaller supermarket in York today, and Asda’s home county will also see new outlets open in Malton, Thurnscoe and Goldthorpe before the week is through.
A statement from the company today revealed that it has made a £14.5 million investment into converting Netto stores across Yorkshire since the Office of Fair Trading approved its takeover of the Danish supermarket group’s UK arm in March.
Some 250 jobs have also been created in the region as a result of this rebranding process, which has seen nine ex-Netto stores reopened as Asdas in Yorkshire before today. A total of 147 former Nettos will re-open as Asda stores nationwide over the next few years.
Asda is labelling its smaller stores supermarkets, as opposed to its superstores and supercentres which are much greater in size.
Karen Hubbard, Asda Supermarkets Director, commented: “Today marks a successful milestone for Asda as we open our 100th supermarket in York, right here in our heartland.
“Each Netto we’ve re-opened so far as an Asda has been a fantastic success – we have more shoppers, buying more items, served by more colleagues than before.
“And because of the smart way we’ve transformed the store, it’s powered by the same prices we have in all our other Asda stores, large or small.”
Asda announced last week that like-for-like sales were up just 0.5 per cent year-on-year during its second quarter of 2011, while it also revealed that the acquisition and subsequent conversion of Netto stores had an impact of operating income.
CEO & President of the grocer Andy Clarke still took the opportunity to detail ambitious plans for the business though, with 250 Asda supermarkets expected to have opened by 2015, complementing its existing portfolio of larger format stores.