By Gemma Taylor -
Furniture and interiors retailer OKA has appointed a new Retail Director to build operations, it was announced today.
Lori Rosenfeld will take up the position with the multichannel brand, which has 13 shops nationwide including a flagship store on London’s Fulham Road.
Rosenfeld will join the company following a successful seven years with Cath Kidston where, as Head of Retail, she was responsible for brand development.
“I am excited about this opportunity in assisting to continue to promote and build the brand,” Rosenfeld commented.
OKA was founded in 1999 by designers Annabel Astor, Sue Jones and Lucinda Waterhouse as an interiors mail order catalogue with a staff of five.
Now employing 150 people working both in-store and online, the company has created the new Retail Director role to continue promoting the brand during tough economic conditions.
A number of homeware and furniture retailers have fallen into administration recently, most recently furniture specialists Lombok which confirmed the closure of nine stores earlier this week.
As consumer confidence plummets, sales of big ticket items have decreased. According to the Office for National Statistics, the homeware sector saw trading volumes drop 4.1 per cent in July compared to the same month in 2010.
OKA, however, remains positive about its future following the opening of its flagship store in September and commenting on Rosenfeld’s appointment, Annabel Astor, the co-founder and CEO of OKA, said: “We are thrilled to welcome Lori to the team, with her experience in developing lifestyle and fashion brands.
“Following on from the successful launch of our flagship store on Fulham Road last September, Lori joins OKA at an exciting time, when we are really looking to push our brand forward.”