Telecommunications firm Everything Everywhere yesterday announced the enhancement of its mobile TV platform that will see the company offer live video streaming content to its customers.
Predicting a six-fold increase in its mobile TV subscribers over the next three years, the company, which was set up following the merger of Orange and T Mobile last year, has teamed up with Red Bee Media to provide live content from over 40 channels including ITV1, ITV2, Eurosport, ITN News, Sky News, Sky Sports 1, CNN and National Geographic.
In an unprecedented move, tablet users will also be able to access the service, which will integrate with Wi-Fi, allowing consumers the choice of connecting via 3G and Wi-Fi to view the channels.
The announcement follows news on the implementation of a new senior management team, as recently appointed CEO Olaf Swantee last week oversaw a number of new appointments.
Bill Patrizio, CEO of Red Bee Media, which will power the TV platform via its RedPlayer solution, feels that this is an important new partnership for the company.
“We’re excited to be at the very forefront of this evolution and are proud to work with Everything Everywhere, our first RedPlayer customer, as the enabler to their next generation mobile TV service,” he said.
Everything Everywhere’s move into the increasingly popular world of m-commerce follows a number of well-known retailers decisions to launch transactional websites available via smartphones to customers.
Last month, supermarket Asda unveiled one such site, while Best Buy UK unveiled a site tailor-made for use on smartphones as it aims to improve its multichannel presence.
Paul Jevons, Director of Products at Everything Everywhere, welcomed the move, saying: “We’re evolving our mobile TV service to ensure we offer our customers a best in class viewing experience.
“The new delivery platform is just the start, and we have several significant developments planned for our service over the next 12 months which will really transform the way consumers view mobile TV.
“We’ll also be looking at new technologies as they become available, including the ability to stream 3D content to handsets with 3D capable screens – so our customers will only continue ro receive the best services we are able to offer them.”