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Rising interest in tablets good news for e-tailers


Interest in tablets has soared as online searches for laptops and notebooks has decreased, according to data released by a shopping comparison company. has found that searches for tablets grew by more than 2,000 per cent, year-on-year, whilst laptops and notebooks fell by 33 per cent, owing to the ever-expanding range of tablets available to consumers.

These figures follow results published by online business specialists eDigitalResearch and e-tail trade association IMRG, which found that, whilst 30 per cent of tablet users have used their device to shop online, only 25 per cent of smartphone owners have used their handset for the same purpose.

David Smith, Chief Marketing & Communications Officer of IMRG, pointed out at the time that a number of industry insiders had many predicted that tablets will outstrip laptop sales within a few years.

“When people hear the term ‘mobile’ they tend to think of phones, but retailers need to factor in other portable devices into their solution,” he added.

In the latest study also found that searches for tablet devices increased by 241 per cent between July and August this year, while car parts and accessories made a surprise entry as the second largest grower compared to a year earlier with a 778 per cent rise in searches.

Clothing and baby care reported growth of 28 per cent and 27 per cent respectively for July and August, as home renovations bucked the trend for the struggling sector with paintings, posters and wall art reporting a 47 per cent growth during August.

The homeware sector has faced considerable difficult as consumers avoid big-ticket purchases such as furniture and white goods during the ongoing economic downturn.

A number of high street retailers, including Habitat and Lombok, have entered administration this year as cash-strapped shoppers steer clear of non-essential purchases.

Published on Wednesday 14 September by Editorial Assistant

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