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Pull & Bear, Bershka to launch transactional sites


Zara owner Inditex is set to launch transactional websites in Europe for all of its other fashion brands within the next week, it was confirmed yesterday.

Online stores for Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Uterqüe will go live on September 6th 2011, following the successful launch of Zara’s e-commerce platform in Europe one year ago.

One or more of these brands will be available to shoppers in Austria, Denmark, France, Germany, Ireland, Italy, Monaco, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the UK for the first time.

A gradual Europe-wide roll-out of each brand’s transactional site is expected to take place over time, and it was also announced that Zara’s e-commerce website will also go live in the US on September 7th.

Each retailer will sell the same products online as in their stores, and for exactly the same price, while free in-store pick-up and standard or express home delivery will be offered to all online shoppers.

A statement from Inditex said: “The launch of their online platforms also marks the start-up of business operations for a number of these concepts in some of these countries.

“And so Pull & Bear, Stradivarius, Oysho and Uterqüe will make their market debuts in Germany. The latter chain will also enter the French, Swiss and British markets for the first time, alongside Oysho in the case of the UK.”

In July the retail group confirmed that three of its brands will be opening at Westfield Stratford City shopping centre in London later this month.

Zara, Pull & Bear and Bershka will be unveiled at the UK’s only major shopping centre development of 2011 when the site opens its doors to the public on September 13th.

Commenting at the time of the announcement, Director of Operations for Westfield UK/Europe Bill Giouroukos said: “These three deals bring world-renowned names to Westfield Stratford City and set a new global benchmark for their design.

“We worked very closely with Inditex to deliver the Sydney store in April, and provided the perfect stage for their new Zara store format designed to convey a sense of simplicity and elegance.

“The same has been true for Stratford City, where Inditex has chosen three exceptional locations; not just in terms of visibiity and anticipated footfall, but in terms of their surrounding tenant adjacencies - all providing the strongest environment for their individual brands.”

Published on Friday 02 September by Editorial Assistant

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