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Asos unveils iPhone & iPad app

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Leading online fashion retailer Asos.com has launched its first apps for the Apple range of mobile devices, following strong sales growth via mobile devices.

The new service has been designed for iPhone, iPad and iPod Touch users, and along with the function to ‘save for later’ any item of interest sold by the trader, the app also includes a locator for local drop-off points for customers looking to return unwanted purchases.

Customer accounts are totally synchronised across all of the retailer’s platforms so whether they are using the new apps, the standard website or the mobile site all of their details will remain consistent.

James Hart, Asos E-commerce Director, said: Following year-on-year growth of over 800 per cent in mobile revenue, I’m delighted to release our iPad and iPhone shopping apps.

“We decided to take a considered approach to releasing these first apps, so that their foundations were rock-solid, thereby allowing us to now develop and improve the experiences at pace.”

In many ways Asos are late to the app revolution with many bricks and mortar rivals, such as Debenhams, having a large stable of mobile applications for various handest models, and online competitor eBay launched its fashion app over nine months ago.

Asos has however had a mobile-optimised website running for over a year now and also unveiled an innovative magazine app for fashion fans last month, and Hart seems pleased with the tailored search options that this new platform delivers to its customers.

He said: “We’ve built some app–specific features in such as offline browsing of ‘New In’ items, for those underground moments, and a new My Searches area; both designed for speed and convenience on the go. Watch this space for much more over the coming months.”

Published on Thursday 22 September by Editorial Assistant

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