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M&S recruits Hollywood stars for autumn ad campaigns

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Marks & Spencer (M&S) has launched a trio of new advertising campaigns, featuring Hollywood stars as the faces of its autumn clothing ranges.

The high-street retailer announced the move as it prepares to unveil a series of online and print advertisements, including big names such as Ryan Reynolds, Rosie Huntington-Whitely and David Grundy.

Reynolds and Huntington-Whitely are set to appear in the company’s premium Autograph range ads, while Grundy will be the face of its Collezione brand. Grundy claimed that the M&S brand is important to him, commenting: “I have lots of M&S favourites in my wardrobe from over the years.

“I tend to dress in a classic and timeless way, so the understated continental style of the Collezione brand suits me perfectly.”

It is hoped that the new campaigns will garner greater interest in the exclusive brands, and the launch follows promising sales figures for the company during its first quarter.

Year-on-year group sales jumped 3.2 per cent excluding VAT in the 13 weeks to June 2nd 2011, boosted considerably by food trade, a result that highlighted the importance of increasing interest in clothing.

A number of well-known photographers shot the new campaigns, including fashion snapper Rankin, who was responsible for the new Autumn 2011 Limited Collection, featuring up and coming stars Sophie Byron, Suki Waterhouse and Louise de Chevigny.

Rankin also shot the M&S Kidswear Autumn 2011 campaign, highlighting the company’s continued dedication to variety.

This is the first time that the high-street stalwart has advertised these brands in such a way, focusing in previous years on women and menswear collections. Stars of these campaigns, including supermodel Twiggy, Lisa Snowdon and Jamie Redknapp will remain as part of the continued print advertising initiative.

M&S’s decision to use internationally-renowned figures to promote its brand fits with its strategy for global growth, a move highlighted by the retailer’s expansion to France this year and appointment of Jane Heere as Director of International.

Commenting on her involvement in the new campaign, British actress and model Huntington-Whitely said: “I feel proud to be associated with a British high street favourite that holds fond memories for so many people, particularly the Autograph brand, the collection is sophisticated, elegant and effortless.”

All collections will be available from today.

Published on Thursday 01 September by Editorial Assistant

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