Luxury retailer Thomas Pink, the Jermyn Street based shirtmaker owned by LVMH, has today unveiled its newly refurbished website, updating the brand’s multichannel offering.
The largest store in the network, the new website will include simplified product categories across a range of product sections, improved product zoom and colour groupings as well as a checkout process which is easy to navigate.
It comes as survey results released yesterday by eDigitalResearch found that satisfaction rates show that navigation is of the greatest importance to online shoppers.
The development serves to highlight the sustained popularity of luxury brands at a time when other high street retailers are struggling considerably.
LVMH, which also owns designer brand Louis Vuitton, released its interim results in July and reported a 22 per cent rise in profits to €2.22 billion (£1.96 billion) for the first half of its financial year.
This puts the group in a strong position to develop its multichannel offerings, adding to its growing media portfolio. The company also runs Pink TV, an award-winning channel which aims to drive sales and customer engagement.
LVMH follows other luxury retailers in their ongoing drive to increase technological offerings, as exclusive Knightsbridge department store Harrods recently unveiled new in-store digital advertising screens as part of the company’s new drive to develop its multi-platform strategies.
Nadine Sharara, Head of E-commerce at Thomas Pink, explained the evolving nature of the Thomas Pink company.
“Using technology as the enabler our objective is to make online shopping as simple as possible, with our customer absolutely core to our strategy,” she explained.
“This launch is only the beginning for Thomas Pink. It’s visually a step change forward for us, with efficiencies that are ultimately designed to improve our conversion across all markets.
“Over the coming months we have a menu of interesting developments that will further enhance the online shopping experience by blurring the channel lines and establishing Thomas Pink as a world leading multichannel brand.”