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Harrods launches online magazine

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Luxury department store brand Harrods has today announced the launch of its first online magazine ‘The Review’, as the retailer seeks to enhance its multichannel offering.

Launching tomorrow to coincide with London Fashion Week, the magazine will contain interviews with and commentary from top designers, as well as styling tips and trends.

It follows on from the success of the company’s print magazine Harrod’s Magazine, which achieved circulation figures of 104,997 for the period between January and June 2011.

The retailer is aiming to improve its digital platforms, and broaden its existing media portfolio by creating a division known as Harrods Media which deals with all media-based solutions in-house and develops digital offerings including the recently implemented 13-ft tall digital media advertising screens placed beside an in-store escalator.

Harrods.com will host the magazine which will be edited by Nicola Copping who also edits the website as a whole.

Commenting on the launch, Copping pointed to the brand’s hopes to become an industry leader in digital platforms.

“With the launch of ‘The Review’, we are aiming to provide an enhanced experience for our online customers by delivering unique and captivating editorial content, including interviews with designers, buyers’ picks, exclusive products and major launches,” she said.

Speaking last month about the numerous digital initiatives implemented in recent weeks, Director of Harrods Direct David Worby, welcomed the developments.

“These moves form part of our strategy to ensure Harrods.com is at the forefront of growth in the online luxury sector over the next five years, not only preparing Harrods.com for increased demand but looking to give the brand a greater global online presence,” he said.

Published on Thursday 15 September by Editorial Assistant

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