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Asos launches Australian website


Online fashion retailer has today launched a website for Australian shoppers, as the company eyes further international growth.

Britain’s largest online fashion retailer, which launched in 2000, recently reported an increase of 160 per cent year-on-year for international sales, during the three months ending June 30th 2011.

Earlier this year launched standalone websites in France, Germany and the US and international sales now account for over half of its turnover.

The new Australian website will offer customers a customised experience with pricing in Australian dollars, bespoke editorial content, free shipping and local returns, as well as a social media campaign.

Asos is hugely popular with ‘social shoppers’, and a recent study by online researchers eDigital Research found that the e-tailer has seen the biggest increase in social media followers in the three months to June 27th 2011, with 66,002 new Twitter followers and more than 100,000 Facebook friends.

In a further indicator of the extent of growth at the company, customers can purchase from over 50,000 branded and private label product lines across a variety of ranges, while approximately 1,500 new product lines are introduced to the site each week.

With sights firmly set on expansion in China next year, Nick Robertson, Asos founder and CEO, expressed excitement at the Australian debut.

He explained: “We knew early on the enormity of the growth opportunity abroad and that our customers wanted their own ASOS experience.

“We’re more than just an online shop. Our aim is to be an online destination for all things fashion.”

Published on Thursday 15 September by Editorial Assistant

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