An increasing number of retailers in the UK are adopting more innovative, scalable IT services in order to boost technological efficiency, according to Google.
With cloud computing now starting to take off internationally, businesses from various sectors of the industry are updating their systems to ensure they benefit from the latest advancements in technology.
E-tailer Ocado, which recently stole a march on its UK grocery competitors by launching a temporary virtual store at London’s One New Change shopping centre that allowed customers to order goods by scanning barcodes with their smartphones, is one of the retailers using the cloud to its advantage.
Having moved to the cloud through its deployment of Google Apps in 2010 Ocado has apparently been able to boost productivity, increase capacity for remote working and improve productivity.
Jon Rudoe, Head of Retail at the e-grocer, explained: “At Ocado we aren’t afraid to challenge conventions and do things differently.
“Part of this is keeping a close eye on the latest cutting-edge technology to hone our efficient delivery model and ensure we can continue to provide our customers with the best possible service.
“We love the fact that Google Apps continues to innovate and develop new features and are excited about the benefits we expect to see across the business.”
Optical products retailer Specsavers has also deployed Google Apps to 2,500 staff worldwide as a tool to aid global expansion. With many British companies currently looking abroad for growth opportunities, it is expected that demand for cloud systems could yet increase further.
Cloud computing is still a fledgling concept - and recent research by technology performance specialists Compuware shows there is still huge concern among businesses about the slow speed of the system costing them money - but there is no denying retailers are increasingly looking to the cloud when it comes to IT investment.