Leading supermarket group Tesco has agreed a new partnership with pizza delivery business Domino’s Pizza, which will see hot fast food sold in one of its stores for the first time.
The Tesco Extra store on the Town Gate Retail Park in the midlands town of Dudley, will open a Domino’s shop-within-a-shop on October 17th 2011 creating 15 new jobs at the site.
Open from 11:00 to 23:00 BST from Monday to Saturday and from 11:00 to 16:00 BST on Sundays, the food outlet will allow Tesco customers to pick up pizzas after finishing their grocery shopping using Domino’s ‘ready to go’ service or alternatively order ahead via telephone, online or the fast food company’s iPhone, iPad or Android apps.
Steve Goswell, store manager of Tesco Extra Dudley, said: “Domino’s has a fantastic reputation and is expanding at a rapid rate so we are delighted to be joining forces with them.
“We’re looking forward to opening our doors on October 17th 2011 and offering Domino’s Pizza to our customers as part of the great services from Tesco Extra Dudley.”
No doubt if the scheme proves successful Tesco will look to roll it out to other appropriate large sites in its portfolio, giving it another weapon in the escalating grocery market battle.
Over the last year Tesco has seen its market share slowly eroded by the discount supermarkets such as Aldi and Lidl but fought back this month with the unveiling of its ‘Big Price Drop’ which has seen £500 million cut from in-store prices.
Rival Sainsbury’s responded last weekend by launching price matching services on branded goods, joining fellow grocery giant Asda with its own pricing scheme, and all the major supermarkets are fighting hard to distinguish their offer at a time of low consumer spending.
Established in Luton in 1985, Domino’s has over 700 stores in the UK, Republic of Ireland and Germany, and operates franchise stores in over 70 countries.
Chris Moore, CEO of Domino’s Pizza, commented: “We are really excited to be opening our first store with Tesco.
“This gives us a unique opportunity to target a new market and we look forward to offering shoppers and local pizza lovers in Dudley the convenience of collecting a delicious, piping hot Domino’s from their new Tesco Extra.”