Theo Williams has today been named as the latest addition to the John Lewis home design team, the retailer has announced.
Before joining the department store group, Williams spent four years as Leader of Creative Direction at failed retailer Habitat, which was bought by Home Retail Group in June after it fell into administration with only three of its 30-odd store portfolio surviving.
During his career he has been Art Director at Lexon, Paris, Creative Director for Products at the Japanese department store Mono Comme Cà, and Design Director for the fashion brand Mexx, he has also won awards at the ADI Design Index, Compasso d’Oro and Wallpaper Design Awards for his work.
At John Lewis, Williams will work alongside existing Design Manager Mockie Harrison, who will continue to lead on seasonal trends for the business until her retirement in 2013.
Peter Ruis, Director of Buying & Brand at John Lewis, said: “John Lewis has always been known for its fantastic home offer, but we want to give our customers more innovative and inspiring home design alongside the classic styles they love.
“Over the last seven years, Mockie Harrison has overseen a new era in creativity for John Lewis Home. Theo is a heavyweight in the design industry, and his appointment shows our continued commitment to design, and ensuring that we bring the very best home offer to our customers.”
John Lewis is putting greater emphasis on its homewares department at a time of struggling sales for the sector, and unveiled a new concept for its in-store design at the newly opened Westfield Stratford City store in London.
With interiors from bands such as Pedlars, lighting from Original BTC and Modernica, and designer collaborations from Clements Bibeiro and Ptolemy Mann, the new shop fit is to be rolled out to its Cheadle, Southampton, Peter Jones and Reading branches.
Ruis added: “In a tough home market, their joint creative approach, combined with astute commercial awareness, will be key in bringing this new vision to the entire business.”