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M&S poaches McBrien from New Look

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Marks & Spencer (M&S) has today confirmed the appointment of Dom McBrien as Multichannel Trading Director as he moves from fashion retailer New Look.

The high-street mainstay has poached McBrien as it seeks to dominate the e-commerce market, and this latest appointment follows a number of other role changes at the company.

Earlier this year, CEO of Tesco.com Laura Wade-Gery stepped into the role of Executive Director of Multichannel E-commerce, while Arcadia’s Marketing Director Alison Jones was named as Brand Director for General Merchandise.

Elsewhere, Sara Bradley joined from Sainsbury’s to become the new Head of Buying for Womenswear while ex-Morrisons Business Development Director Chris Taylor is the new Simply Food boss.

The move leaves fashion retailer New Look without an E-commerce Director and in a tough position, following disappointing sales figures reported for its full-year period ending March 26th 2011.

A £60 million annual drop in profits was devastating for the company, which also has net debt of more than £1 billion.

Joe Irons, Group Marketing Director at the struggling company, moved to Monsoon Accessorize in May, while a number of redundancies have been announced this year, including the whole of its acquisition team and a number of other head office positions.

In spite of these difficulties, the company has sought to improve its multichannel offerings, recently developing a series of highly personalised and mobile-optimised emails designed to drive traffic to its new m-commerce website.

In his new role, McBrien will work alongside Multichannel Development Director David Walmsley and Susan Aubrey-Cound, M&S’s new Channel Development Director.

The announcement follows news of the launch of a competition to look for a presenter of its online TV channel M&S TV, as it continues to focus on developing digital platforms.

Published on Monday 03 October by Editorial Assistant

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