Youth fashion retailer Urban Outfitters experienced a staggering 148 per cent growth in Facebook fans in September, according to figures released today.
The latest UK Facebook Commerce Index (UK FCI) from ChannelAdvisor reveals that the company increased its fans on the social networking site by 490,579, propelling the company from ninth to fifth place in the rankings.
Involvement in online communities has been a key strategy for the US-based business, as it seeks to grow its digital offerings via e-commerce platforms and online marketing.
Bloggers who discuss street wear were recently invited to speak about their style and take part in marketing campaigns for the brand, and this forward-thinking approach has had a clear affect on the number of ‘social shoppers’ attracted to the brand’s page.
Fashion retailers are continuing to outperform other sectors of the retail industry in social media it seems, as Topshop topped the UK FCI again last month with its total number of Facebook fans standing at over 1.6 million. New Look was second with just over 1.08 million, as fashion etailer Asos.com overtook high street specialist River Island with 1.06 million.
In this ever-evolving market, Urban Outfitters continues to set its sights on both online developments and the growth of its bricks-and-mortar portfolio, and has just announced the acquisition of a new 11,000 sq ft unit at Yorkshire shopping centre Meadowhall.
Owned jointly by British Land and London & Stamford, the store will stand alongside FR by Fashion Rocks and independent designer retailer Van Mildert at the Park Lane mall.
Commenting on the opening, Andrew McLean, Urban Outfitters CEO, said that the store will be open to the public from Easter 2012.
“We have chosen Meadowhall to expand our brand because it attracts 25 million visitors a year and is a prime location for our target customers,” he added.
“We are very pleased to be part of Meadowhall’s continued growth and add to the already strong list of brands on offer.”