Fashion retailer Primark is to launch a concession at the Birmingham branch of department store Selfridges, it has been announced today.
The department store, which operates a chain of four stores across the UK, houses a range of clothing & footwear from both high-street and luxury brands, and Primark will be offering an exclusive edit of its products in the midlands store.
Renowned for its value prices, Primark is to showcase its forthcoming Best of British range, a 100-piece menswear line offering seasonal fashions.
Chunky Fair Isle knits, baseball jackets and chinos are also expected to feature heavily alongside the range, which will appear in the Birmingham Bullring store from October 31st 2011.
The collection will be placed alongside Selfridges’s existing brands and will be available at the Manchester Trafford Centre store from Saturday November 19th 2011.
A statement from Selfridges said: “We are proud to offer our customers an outstanding selection of fashion from high-street to luxury and Primark is one of the high street brands we have added to our selection, with a special edit of their most exciting menswear.”
Primark continues to focus on growth as it maintains strong sales despite the economic gloom, as results for the 40 weeks to June 25th 2011 revealed a like-for-like sales increase in the UK & Ireland of 15 per cent year-on-year.
Associated British Foods, which owns Primark as well as several consumer brands and commodity operations, saw its revenues rise nine per cent over the same period and Primark also re-opened a store in Gateshead’s Metrocentre, which is to feature enhanced visual merchandising, branding, fixtures and lighting.
“We are pleased to confirm that Primark and Selfridges, the world’s leading department store, are coming together in a partnership where the iconic store will host an edited selection of menswear product,” said a Primark spokesperson.
“This unique collaboration further strengthens Primark’s proposition on the UK high street.”