Variety high street retailer Marks & Spencer (M&S) has today unveiled its first transactional site outside of the UK, with a platform built especially for the French market.
M&S is heading back to France for the first time since closing its stores in the country in 2001, with marksandspencer.fr preceding a new outlet on the famous Champs-Elysées in Paris which will open at the end of November.
Over 10,000 products across womenswear, lingerie, menswear and kidswear, and homeware categories will be available on the new French language site, which will offer local delivery to mainland France, Corsica and Monaco with all prices in euros.
Laura Wade-Gery, M&S’ Executive Director of Multichannel E-commerce, said: “Our plan is to transform M&S into an international multichannel retailer and it’s absolutely right that our first international website should launch here in France, where we know there’s great awareness of M&S.”
A survey conducted by the retailer of 750 consumers in the country found that 70 per cent were aware of the M&S brand when CEO Marc Bolland announced his intention to open stores in France in November 2010.
It is hoped that M&S can begin a slow expansion in the country after the website becomes established with several stores appearing in strategic locations across the French capital to compliment its multichannel ‘bricks & clicks’ service.
Wade-Gery added: “Returning to this market with an online offer allows customers throughout the country to shop across our product range at any time, from any location and in their own currency.”