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American Apparel senior boss departs

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Youth fashion brand American Apparel has announced today that its Chief Business Development Officer, Marty Staff, has left the company with immediate effect.

Staff only joined the company in March and during his short time in the role oversaw the expansion of its online and traditional retail offerings and business opportunities during a time of major change at the struggling company.

Prior to joining American Apparel, Staff was President and CEO of JA Apparel Corp, and had previously held senior positions at Hugo Boss, Calvin Klein and Polo Ralph Lauren.

Dov Charney, CEO of American Apparel, praised Staff for his efforts over the last seven months.

“Marty is one of the most experienced and capable professionals in our business and his contributions to American Apparel have been very substantial,” he commented.

“I have benefited greatly from his vision and insight. Marty is truly a dynamic figure in our industry and I wish him all the best as he moves to the next chapter of his iconic career.”

Earlier this month, the fashion retailer reported a total net sales increase of five per cent to $141 million (£97 million) in its third quarter results, while comparable sales rose three per cent in the three months ending September 30th 2011 compared to the same period last year.

Soon after Staff’s arrival at the company, a refinancing deal was secured which saw the retailer sell approximately 15.8 million shares of common stock at $0.90 a share to a group of private investors led by Canadian financier Michael Serruya and Delavaco Capital.

This move helped secure positive sales figures after 2010 saw net losses of more than $86 million in 2010.

Commenting on his departure, Staff said: “I have enjoyed my time at American Apparel and believe my contributions are part of the reason we are currently seeing growth in all segments of our business.

“I believe strongly that this company, with its unique business model, loyal customer base and commitment to American manufacturing, is one of the truly innovative companies in our industry today and is well positioned to succeed going forward.

“I look forward to exploring opportunities in fashion and am eager to bring my expertise and insight to bear on new challenges and opportunities in the next phase of my career.”

Published on Thursday 27 October by Editorial Assistant

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