Bakery goods retailer Greggs has today announced a deal which will see its stores open at motorway service stations for the very first time.
Two Greggs shops will be trialled at locations run by Moto Hospitality, the leading UK motorway service provider, with the first one opening in Lymm in Cheshire this December.
A franchise operation such as this is new to the Greggs business and so the trial will act as a way of judging the viability of this type of operation for the retailer and will enable the group to assess the market for freshly baked goods at motorway stops.
Ken McKeikan, CEO of Greggs, said: “We are delighted to team up with Moto in the motorway services market.
“They are an excellent operator and I hope this will be the beginning of a long and successful relationship. Making Greggs even more accessible to consumers as they travel will, I hope, be welcomed by both existing and new customers of Greggs.”
Greggs has been rapidly expanding it store portfolio and introducing new offers to stores on the back of consistently strong store sales figures over the last year.
In the third quarter ending at the start of October, sales grew by 5.4 per cent amid tough market conditions, and since the spring the retailer has opened 68 new stores and rolled out chip and pin machines across its portfolio.
This new partnership with Moto will be seen as another attempt by the company to capitalise on its currently strong market position, and if the initial 12 month trial proves successful then Greggs outlets could be rolled out to 30 motorway service locations.
Tim Moss, CEO of Moto said: “We are delighted to be able to offer Greggs’ famous quality and value brand to our customers. The brand fits within our leading portfolio of franchise partners and offers even more choice for consumers.”