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Monsoon completes its modernisation

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Fashion retailer Monsoon has completed the fit-out of two of its stores as the company looks to modernise, it has been announced today.

Following work with construction service company ISG, the retailer has transformed its existing Oxford Street flagship store in just five weeks.

The 4,000 sq ft unit, which was completely gutted at the start of the process, now incorporates a new store concept using the retailer’s ‘modern ethnic’ branding and logo design which aims to highlight the heritage and origins of the brand.

Stripping back the outlet to its core, ISG installed new mechanical and electrical services and rationalised and reconfigured the space, which now has a new layout with fitting and stock rooms across two-storeys.

A new Monsoon Accessorize store has also been unveiled at the recently-opened Westfield Stratford City, marking the contractor’s eighth successful store completion this year.

It is hoped that the 11,000 sq-ft store will be a key asset in the brand’s bricks and mortar portfolio due to its proximity to the new Olympic Park.

Earlier this week, shopping centre group Westfield announced its partnership with Sony Music at its London malls, which will see Sony Music content displayed on LCD video walls.

Kevin Dengate, ISG’s managing director of Retail Banking & Shopfitting, said that strong client relationships help the company to add value at every stage of the delivery service.

“Our continuing working relationship with Monsoon Accessorize recognises ISG’s capability to consistently deliver high specification fit-out and refurbishment solutions across the UK,” he commented.

“Our recent completions at two of Monsoon Accessorize’s most high profile locations have set an incredibly high standard and we look forward to building upon these successes in the future.”

Published on Thursday 03 November by Editorial Assistant

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