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Asos international sales up 150% in H1

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Online fashion retailer Asos.com has reported an increase in retail sales in its first-half results published today, with its international channel seeing revenues rise by a staggering 150 per cent.

Results for the six months ending September 30th 2011 reveal that, while UK sales have also seen an increase of eight per cent, the company’s focus on international expansion has driven the strong figures.

Nick Robertson, CEO at the pure-play e-tailer, pointed out that the company launched three further country specific sites, in Australia, Italy and Spain during the half, taking the total number of sites to seven.

“Our retail margin improved by 170bps on the prior year and we increased our profit before tax and exceptional items (relating to the warehouse move) by 66 per cent to £11.7 million,” he added.

“With our continued rapid and profitable international expansion, we remain confident of achieving full-year results in line with market expectations.”

International retail sales accounted for 58 per cent of total retail sales for the period, compared to 37 per cent for the same period in 2010.

Profit before tax and exceptional items rose 66 per cent to £11.7 million, and the e-tailer noted that it has maintained its position in the top five most visited apparel sites in the world on a daily basis, adding that 65 per cent of its traffic is derived from outside the UK, compared to 48 per cent last year.

Traffic in all its markets has increased year-on-year as total visits have jumped by 63 per cent while active customers now total over 3.7 million, a 56 per cent increase on 2010. Order numbers also grew by 63 per cent and average product selling price was up six per cent on 2010.

Last month, the company was awarded for its technological innovations, as the IMRG e-Commerce Awards for Excellence 2011 announced that the e-tailer had won four prizes, including Best Large Online Retailer and Best Use of Social Media.

The group points out that 11 per cent of its customers now shop via mobile following the launch of its mobile shopping apps and Asos Magazine, which seek to exploit the growing trend of m-commerce.

A statement from the group explained that further global development remains its primary focus.

“We remain very excited about the continued prospects for Asos on the global stage and will continue to resource and invest in the business to exploit this unique opportunity,” said the statement.

“Despite the UK being more challenging, our profitable international expansion is more than compensating and we remain confident of achieving another year of significant progress and full year results in line with market expectations.”

Published on Thursday 03 November by Editorial Assistant

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