Following the introduction of London Olympics branded products into its new store at Westfield Stratford City, retailer John Lewis has unveiled similar offers at another three of its stores, it was confirmed today.
As official department store provider to the London 2012 Olympic and Paralympic games, John Lewis’ store at Stratford looks over the site of the international sporting event, with its section devoted to games merchandising affording views of the major stadiums through a large window.
The London 2012 shops, both the original in Stratford and its latest duplicates in Liverpool, Kingston and Kent’s Bluewater shopping centre, house over 600 official products of the games ranging from a £1.95 official mascot sticker to a limited edition Olympics Panasonic Camcorder worth £549.
Nat Wakely, Director Retail Operations at John Lewis, said: “As London 2012 draws closer and excitement builds all over the country, I’m delighted to be able to open three new London 2012 Shops at John Lewis Bluewater, Kingston and Liverpool.”
John Lewis’ flagship department store on Oxford Street in the heart of central London has also recently opened a London 2012 shop with the full range of goods.
Souvenir hunters are spoilt for choice at the branded propositions with popular items such as pin badges, plush toys of the mascots Wenlock and Mandeville, key rings, pin badges, bags, figurines and bookmarks joined in the shops by 2012 homewares, hats, coins and calendars.
During the summer, research company Verdict predicted that the London Olympics would be worth £100 million in revenues to the UK’s retail sector, with clothing & footwear making £60 million alone.