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Scribbler unveils new ‘personalisation’ website


UK greetings card & gifts retailer Scribbler has launched a new look website this week, giving its customers the opportunity to design their own products.

The company, which recently unveiled its 23rd British store at Westfield Stratford City shopping centre in east London, has launched the service following a similar move by 650-store-strong Clintons earlier this year.

With online-only cards specialist achieving significant success with this retail model over the last ten years, Scribbler is hoping to take a significant share of the market with its “quirky, stylish and irreverent” style.

Customers can upload photos to cards, change names and captions, as well as write their own messages inside. The product is then printed the same day and delivered straight to the recipient.

Edward Armitage, E-commerce Manager at Scribbler, said: “The success of other websites has shown that personalisation adds another dimension to greeting cards, and that customers are willing to pay a premium for cards to be sent on their behalf.

“Now they will be able to customise the same cards that they know and love from our stores.”

While Clintons is currently downsizing and refurbishing its UK store portfolio to ensure it has a business operating model suitable for an increasingly multichannel-influenced retail market in the UK, Scribbler has plans to expand.

Retail Gazette understands that the business is looking to add to its store portfolio in the next 12 months, having opened its first outlet back in 1981.

John Procter, CEO of Scribbler, commented: “Our design-led approach has meant that high street shoppers come back to our stores time and time again – there is just so much bland product out there on the high street.

“There is currently no personalised offering for the premium end of the online market, and that is precisely the position we intend to fill.”

Published on Monday 12 December by Editorial Assistant

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