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Ted Baker uses Cegid software for global expansion


British fashion brand and retailer Ted Baker is rolling-out new point-of sale and retail management software in order to support its expansion overseas.

The Yourcegid Retail solution, created by software specialists Cegid, allows traders to process complicated tax regimes in foreign countries and also claims to make customer service in local languages more straightforward.

Ted Baker installed the system in its Hong Kong stores ready for the busy Christmas trading period and further implementation will take place at the firm’s mainland China outlets over the next couple of months.

Dunstan Steer, Ted Baker’s IT Director, said: ““We chose to work with Cegid because of its expertise in fashion and its international reach.

“Cegid is present in all the local markets we operate in and the software is highly flexible, giving local support in the relevant languages and lots of specific tools already configured for each region.”

When recently announcing half-year results, which showed that is sales in the US alone grew 47 per cent year-on-year, Ted Baker confirmed that it that it planned to continue to add more stores internationally including 13 concessions and a new flagship in America.

With more than 150 stores across the UK, France, the US and Asia, the retailer was impressed with the way Cegid software could be adapted to suit certain country specific needs in terms of customer relations.

In order to speed up data transfer the company intends to build new data centres in the US and in Hong Kong in order to support its growing business and speed up data transfer.

Steer added: “Following local regulations is one of the greatest challenges in Asia, so Cegid proved to be a ‘one-stop shop’ for our overseas activity.”

Published on Wednesday 25 January by Editorial Assistant

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