Leading UK supermarket chain Tesco is launching its online delivery service in one of its central European operations for the very first time, it was revealed today.
Following a successful trial in the city, Tesco is making over 20,000 product lines available to its customers in Prague in the Czech Republic.
Frozen and fresh foods along with non-food items such as toys, stationery and accessories will be part of the service.
Phil J Clarke, CEO of Tesco Czech Republic, said: “This is an innovative offer for the Czech Market, covering a wide range of fresh and frozen food. We‘ve already had great feedback from our customer trial in Prague and are confident that this service will be a hit with our customers.
“By taking our great in-store shopping trip online, we can offer our customers a quick and easy way to shop and help them in their busy lives.”
Three stores in Prague are participating in the service at first but Tesco hopes to spread the offer to other regions in the near future.
A roll-out of online shopping for Czech consumers is part of wider plans by the grocer to establish itself as an international multichannel retailer, and this new scheme sees the use of a brand new online platform for the company.
Director of Internet Retailing at Tesco.com Ken Towle explained: “We‘ve used our learning and experience from our existing online operations in the UK, Ireland and South Korea to create an innovative IT platform that is industry leading and scalable.
“This will form the basis of our online food shopping proposition across the group, as we look to introduce this to other markets over time.”
Tesco also announced today that its Non-food Commercial Director Per Bank is to leave the company, and will be replaced by Nigel Jones who is currently UK Distribution Director at the retailer.
