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Debenhams launches Nautica brand in store

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Department store group Debenhams is to introduce the latest range from US based sportswear brand Nautica into 21 of its stores and online, it has been announced today.

The spring/summer 2012 collection for the menswear brand will debut at the selected Debenhams outlets on Monday March 12th but will be available via the retailer’s website from March 5th.

Nautica clothing is inspired by sailing and the latest range features striped polo shirts in navy blue & sail white and knee-length cargo shorts, to provide an all-American classic style.

Adam Creasey, Menswear Trading Director at Debenhams, commented: “Nautica brings to the UK an active and adventurous lifestyle brand which combines style with practicality.

“Fresh from the menswear catwalk at New York Fashion Week but with British high street prices, Nautica expands Debenhams’ casual offering at a very timely moment for our customers.

“Debenhams is excited to bring Nautica to a British customer base and further secure our position as the destination for great value designer menswear.”

In recent months Debenhams has added brands J Jeans by Jasper Conran and FFP to its range, as it looks to boost its menswear offering.

Nautica was set up in 1983 by clothing designer David Chu and is now owned by US-based apparel group VF Corporation.

It’s new range will take up over 16,000 sq ft of selling space at Debenhams stores, with items ranging from £20 baseball caps to £150 seersucker jackets

Maria Vicari, President of Global Licensing at Nautica said: “The Nautica brand represents a lifestyle that is aspirational and appealing to many.

“We are delighted to collaborate with Debenhams on an exclusive basis to bring the Nautica brand to consumers throughout the UK with a compelling new offering which complements their current brand mix.”

Published on Monday 30 January by Editorial Assistant
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