A “significant increase” in the number of high-end brands stocked by health & beauty e-tailer Feelunique.com helped the company achieve record Christmas trading figures, according to a statement released this morning.
Feelunique’s online sales jumped £1 million year-on-year in December to £3.2 million, with the retailer attributing its burgeoning partnerships with renowned brands such as L’Oreal as a reason for its growth.
The Jersey-based firm also reported particularly strong sales of goods from brands like Benefit, Clarins, GHD and Issey Miyake.
Monday December 5th 2011 was its busiest day of the festive period when more than 75,000 consumers visited the website. Its best day for turnover was November 28th, with sales of £169,000 reported in total.
Aaron Chatterley, CEO of Feelunique, said: “Despite the consumer recession, the online beauty product sector continues to demonstrate very healthy growth.
“Our growth has been fuelled by providing consumers with compelling content on our website and through social media channels alongside the widest range of brands available online.”
IMRG and Capgemini are set to announce results of total Christmas online retail sales on January 19th 2012, and the growing health & beauty sector is expected to have contributed to a year-on-year sales increase.
Last year, the companies’ e-Retail Sales Index indicated that £6.8 billion was spent online in December 2010, a 25 per cent rise compared to the previous Christmas period.