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Asda offers Easter bonus to its Price Guarantee

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Major supermarket chain Asda is, for a limited period, to offer a £5 voucher to its customers who spend more than £40 in store leading up to the Easter period.

The bonus will be awarded to shoppers from today until the end of the promotion on Saturday April 7th 2012, but customers will be able to redeem the money off voucher the next time they spend over £40 at one of the retailer’s 542 UK stores until April 22nd.

To collect the £5 off £40 bonus customers must check the price of their original bill against Asda’s major competitors using the Asda Price Guarantee (APG) system on the grocer’s website.

Andy Clarke, CEO and President of Asda, commented: “Despite all the economic clouds, we still know mums want to celebrate with their families this Easter and the £5 voucher and APG combination will be a great help, just like it was at Christmas.

“The APG offers our customers year round reassurance that they will get the best value shop at Asda. The £5 bonus gives them an additional boost when we know it really matters.”

This new price promotion is just the latest initiative by a major supermarket to try and attract cash-strapped consumers, with rivals Tesco, Sainsbury’s and Morrisons all running competing offers over the last few months.

APG, first launched in April 2010, promises consumers that items bought in Asda will be ten per cent cheaper than identical goods bought at rival supermarkets.

Customers can check over 17,500 prices via a system on Asda’s website which is run by independent price-checking website Mysupermarket.co.uk and if the goods prove to be cheaper elsewhere shoppers can print off a voucher to reclaim the difference.

Price has become a significant battle ground for the four major grocers over the last year as the cost of living continues to rise, and Asda’s own financial analysis shows the average UK family was £10 per week worse off in February 2012 compared to the same period last year with a disposable income of just £144 after essential spending.

Published on Monday 26 March by Editorial Assistant

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