Shirt retailer Charles Tyrwhitt is to open a new store in Holborn, north London later this month, it has been announced.
Situated in the Old Dutch House at 307/308 High Holborn, the shop will be the company’s 18th in total and 9th in London, with other UK stores located at such prime locations as Canary Wharf, Jermyn Street and Regents Street.
Around a dozen jobs will be created by the new store, which is 1,200 sq ft in size, once its doors open on March 28th 2012.
Company founder & CEO Nick Charles Tyrwhitt Wheeler, commented: “We are always on the lookout for new stores but we are not opening them for the sake of it – they have to be in key areas for our customers.
“From looking at where our customers are and where they shop, it is clear that there was a compelling argument for a store in Holborn and we are delighted to finally announce the opening.”
Charles Tyrwhitt has been operating since 1986, originally as a mail order business, and specializes in quality and detailed shirts for professional customers.
In an interview with Retail Gazette last year Nick Wheeler said that he intends to open around four stores each year for the forseeable future as part of a steady growth plan, and the retailer has already spread it wings abroad with outlets in Paris and New York.
It already sells more shirts than any other company in Europe, with sales likely to exceed £100 million this year, and in the next couple of months the business will be unveiling two more shops in the US.
Wheeler added: “We strive to bring you the finest menswear in the world, as well as a big dollop of good old-fashioned values including outstanding value for money and unbeatable service.
“I started the business back in 1986 because I thought I could make a shirt better than anybody else. Since then, all our products are built to last using only the finest materials. Buy a shirt from us today and it’ll still look good in 10 years’ time.”