After a series of Hollywood-tinged promos featuring actor Ryan Reynolds & model Rosie Huntington-Whiteley, high street retailer Marks & Spencer is set to unveil a more traditional ad campaign.
Featuring stars of previous M&S adverts Twiggy, Myleene Klass, Danii Minogue, Noemie Lenoir, Lisa Snowdon and Jamie Redknapp, the retailer’s new promotion is themed around the great British summer.
Airing for the first time tomorrow the advert will show all of the celebrities engaging in summer pastimes such as an egg & spoon race, garden tennis and a bonfire singalong, all accompanied by Gary Barlow singing George Harrison’s hit ‘Here Comes the Sun’.
Steve Sharp, Executive Director of Marketing at M&S, said: “It’s going to be the summer of a lifetime for our customers and we want to do something extra special to mark this celebratory year.
“Just like the Royal Family and our sporting heroes, M&S triggers a unique reaction in the hearts and minds of the British public and this campaign really encapsulates that sense of fondness and nostalgia.”
M&S already has the new ad available for viewing on its website but the first television showing will occur during Emmerdale on ITV tomorrow evening.
The strap line for the new campaign is ‘On your Marks for a summer to remember’ and extended version of the TV ad will also be broadcast over the next couple of months showcasing the retailer’s homewares and food ranges for the season.
Gary Barlow commented on the deal campaign: “It’s great to be back with M&S and it’s real a privilege to cover such an iconic track.
“You can’t better perfection but I hope we’ve given it a modern twist that will capture the mood of the nation and provide the perfect anthem for summer 2012.”