Online private sales provider BrandAlley has launched a new discount outlet to increase its offerings and run alongside its private sales, it has been announced today.
Expanding product areas including gifting, sports equipment and books, the Outlet will run as an online catalogue and is expected to account for around 20 per cent of the e-tailer’s sales by the end of 2012.
Melissa Littler, BrandAlley’s Marketing and PR Director, explained: “We are responding to demand from our customers to have stock on offer constantly alongside our daily sales.
“There is a permanent need for items such as hosiery or certain homeware items which means we can tap into members’ immediate needs as well as responding to their impulse purchases.”
This launch follows a two month trial which led to increased basket size as well as browsing time on the mobile-friendly site and runs in conjunction with the company’s daily launch of five or six designer sales offering fashion, beauty, homewares and lifestyle brands at a discount of as much as 70 per cent.
Last year, the e-tailer saw sales rise an impressive 60 per cent to £28.9 million and Littler notes that the Outlet aims to further build its offering.
“Flash sales remain core to our business model but Outlet will be a great addition to complement our sales and add an extra offering for both our members and the brands we sell on our site,” she said.
“Already we have seen basket sizes grow 10% with members buying a mix of products from the daily sales and our Outlet.”
Speaking at the time, CEO Rob Feldmann commented: “We strongly believe that BrandAlley offers our members the retail experience that they want, be it either online or through m-commerce and because of this we will continue to be the market leader in the UK and become a key player in online retailing.”