Online retailer Littlewoods has today announced record sales for its online channel following the live broadcast launch of its exclusive collection by designer Laurence Llewelyn-Bowen.
Broadcast via the Shop Direct-owned brand’s mobile Facebook page and mobile site, the furniture, lighting and homewares collection beat the online department store’s previous home and living record by 292 per cent.
Visits to the LLB pages of the site soared 289 per cent in comparison to first week traffic driven by similar launches, with over 4,000 users live streaming the hour-long show in which Llewelyn-Bowen showcased his AW12 collection exclusively for the online retailer.
Real-time interaction encouraging fans to discuss their views on the products and competition entries reached 3,800 with over 1,000 comments and questions posted during the broadcast.
“We were confident from the outset that there would be an appetite among both customers and Laurence Llewelyn-Bowen fans for this type of innovative social media content and the sales figures have already more than justified our investment in the project,” explained Gary Kibble, Brand Director for Littlewoods.com.
The initiative saw the brand increase its existing number of fans on Facebook by over ten per cent while more than 15,000 user ‘liked’ the page prior to or during the broadcast.
Overall, Littlewood.com’s reach via the social network soared from 70,000 to four million people, an increase in excess of 5,700 per cent.
Kibble continued: “To enable us to bring our products to life for an even wider audience, we are now busy planning our next two Littlewoods Live broadcasts.
“The first of these will combine fashion and homewares, while the second will showcase gifts – most likely in the run-up to Christmas.”