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Dixons Q4 improved by iPad launch


Electricals retailer, Dixons is considered to be a strong performer in the market according to Investec Bank figures overall profits delivered a small dip in Q4 shares from £85. 3 million to £70.8 million.

Revenue of the retailer group who own Currys & PC World was up on last year’s Q4 performance by an overall increase of five per cent in like – for like (LFL) sales. Securities banking group Investec has said they will continue to recommend the company for investment.

While online electrical products rival Pixmania has experienced disappointing market share with minus profit share of £19.8 million compared to £3.5 million last year.

Recent launches of the iPad and Google Chrome have seen unprecedented sales for Dixons, helping to insure immunisation against the uncertain marketplace due to crisis in the Eurozone.

Mark Webb, Head of Media and Relations for Dixons Retail has commented exclusively to Retail Gazette on how these launches were strong for the company, “The iPad launch was the best we have ever experienced.

“It is early days but the Google chrome sales have successful too which has been particularly gratifying.”

Published on Thursday 21 June by Editorial Assistant

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