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Former La Senza director announced as JJB interim CEO


Sports retail chain JJB Sports has announced ex-La Senza Commercial Director Beverley Williams as interim CEO, it was announced yesterday.

Following news last week that CEO Keith Jones was standing down from his post and from the Board, Williams is to join the company with immediate effect and work towards a turnaround strategy with Chairman-designate Bob Corliss.

Corliss joined the retailer earlier this month following the departure of Chairman Mike McTighe who is to stand down by September 1st 2012 after the sports specialists posted a like-for-like sales decline of eight per cent for the 22 weeks to July 1st 2012.

“I am delighted that Beverley has agreed to join JJB as interim CEO as we embark on the next stages of JJB’s turnaround,” Corliss commented.

“Beverley brings a wealth of experience in multi-channel retailing, which forms a core part of the JJB offering. She is particularly well known for her expertise in product and trading.

“I am looking forward to working with Beverley as we set about improving the overall experience for JJB customers.”

Williams joined La Senza, which went into administration in January and was bought by international franchise operator Alshaya which purchased 60 outlets, in 2007 and has 25 years’ retail experience.

Commenting on her appointment, Williams said: “JJB has a great deal of potential and I am confident that with the continued help and commitment of our staff, suppliers and investors we can forge a stronger future for the business.”

Published on Tuesday 31 July by Editorial Assistant

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