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Amazon’s popularity grows on Facebook

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Pure play e-tailer Amazon has secured the top spot for growing Facebook fans, it has been announced today.

According to e-commerce software solutions firm ChannelAdvisor’s UK Commerce Index for June, Amazon has built a strong presence on the social media site, acquiring 133,637 new fans.

Jumping up three places on the previous month from 16th to 13th, the online retailer did not even enter into the top 20 in January of this year, showing how phenomenal the growth has been for the website over the last few months.

Online retail has performed well overall in the recent index as auction e-tailer Ebay jumped one place to 21st since its last ranking.

Yesterday, market research agency YouGov reported in its latest Brand Index league table that Amazon was voted top brand by UK consumers, beating 850 other household names.

Its recent deal with Waterstones, which will see the bookseller offering e-reader Kindles to its customers, has meant a surge in popularity for the brand.

Fashion continues to steal the limelight in the June index as retailer ASOS came second to Topshop, which has a huge 2.4 million fanbase, with New Look close behind in the popularity stakes.

Explaining the latest boost on its blog, ChannelAdvisor said: “New Look are now a mere 7,000 fans behind ASOS, having dramatically closed the gap over the last few months.

“We can see a big upset on the horizon within the next month or two, with New Look looking likely to steal the number 2 slot away!

“This month, New Look added 35,000 fans compared to ASOS’ 31,000 so, if New Look can keep this momentum up, we could see it jumping up the table within the next two to three months.”

Overall Facebook brand engagement is on the increase, up four per cent last month with an addition of 788,797 followers throughout the Top 25.

ChannelAdvisor noted that sporting events throughout the summer are likely to increase growth.

“June was another busy month in the UK FBCI, from Wimbledon promotions to the Tour De France, not to forget the Euros, our retailers were sports fanatics this month,” it said.

“With the Olympics just around the corner, we are expecting July to be another successful month for UK retailers.”

Published on Thursday 12 July by Editorial Assistant

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