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M&Co to launch concessions in HOF

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Scottish fashion retailer M&Co is set to open a series of concessions at department store House of Fraser (HOF), it has been revealed today.

Concentrating on womenswear and featuring the retailer’s premium collection, the A/W M&Co collection will feature 40’s and 60’s inspired prints and draw on vintage trends.

Available in stores from early September in Hull, Huddersfield, Wolverhampton and Sutton Coldfield, HOF will be the first department store to stock products from Scotland’s largest independent fashion retailer.

HOF recently announced the upcoming launch of retail guru Mary Portas’ latest collection which will feature handbags following the success of her previous ranges and this latest edition to the chain’s offering has also been welcomed.

An HOF spokesperson said: “ We’re extremely pleased to be able to add another well known fashion retailer to our expanding portfolio of brand partners.

“The introduction of M&Co further enhances our strong womenswear offering, providing our customers with even more choice.”

M&Co has also confirmed plans for international expansion, including into the Middle Eastern market as it celebrates its 50th year of trading.

Published on Friday 17 August by Editorial Assistant

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