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Huntington-Whiteley to launch M&S lingerie campaign


High street retailer Marks and Spencer (M&S) is to launch a lingerie collection designed by British model Rosie Huntington-Whiteley, it has been announced.

Designing the range for Autograph lingerie collection, Huntington-Whiteley has created 33 pieces including luxury lingerie sets, cami and French knicker sets and kimono style robes as well as silk and printed pieces.

Huntington-Whiteley explained that she trawled vintage shops in London and Paris to find inspiration for the line, adding: “I also drew on my experiences as a model to create lingerie pieces that work on the body and are as comfortable to wear as they are beautiful.

“My goal was to create a luxurious collection which could flatter women of all ages and sizes, inspiring confidence and making women feel gorgeous in their lingerie.

“I made sure each design incorporated different shapes of bra and knicker together with camis and kimonos to complement the figure.”

It is hoped that the new collection will help boost sales at the retailer, which recently announced the departure of its Director of General Merchandise Kate Bostock following disappointing sales.

While the garments in the lingerie range have been created using quality French lace and luxury silks, each piece is machine washable and prices start at £12.50, with cup sizes available for A to E and some available in a G in order to appeal to the retailers’ broad range of customers.

Head of Design for Lingerie at M&S Soozie Jenkinson said that the creative process had been hugely positive thanks to Huntington-Whiteley’s passion for design.

She added: “We have combined Rosie’s ideas with our extensive expertise in lingerie design and development to create a truly luxurious collection which is not only beautiful but also extremely accessible and affordable for our customers.”

Published on Wednesday 22 August by Editorial Assistant

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