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Electricals retailer Dixons has confirmed that it is to close down its online offering as it seeks to streamline its multichannel and in-store presence.

As part of its increasing focus on online the group, which also owns retailers Currys and PC World, believes that closing its e-commerce business will in fact boost its proposition.

Last month, Dixons reported a strong first quarter, boosted by the popularity of TVs ahead of a summer of sporting events and like-for-like (LFL) sales jumped seven per cent with multichannel sales in the UK & Ireland rising 48 per cent over the period .

However e-commerce company Pixmania, which the group bought a controlling stake in in August, saw LFL’s decline by three per cent while saw a similarly challenging period.

It appears that the group is looking to continue its assault against pure-play e-tailer Amazon, having recently announced its partnership with US bookseller Barnes & Noble to sell its e-books across its stores.

A spokesperson for Dixons played down suggestions that the move signalled trouble for the retailer, noting that the decision was about strengthening its position in a difficult market.

The spokesperson said: “We are continuing to focus our efforts and innovation on multichannel, with superb results (+48 per cent UK multichannel sales in our recent Q1, and similarly strong through the second half of our FY.)

“It’s the way customers shop and more so all the time.”

Published on Monday 08 October by Editorial Assistant

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