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Toys drive John Lewis sales up 7.6%

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Department store John Lewis saw total sales jump 7.6 per cent last week to £91.7 million, driven by parents Christmas shopping for toys for children, it has been announced today.

Hasbro’s Furby proved a hit with shoppers as one of the season’s most sought-after toys thanks to its app technology while sales of tablets and other kids’ technology continued to soar in the week to November 17th 2012.

Compared with the same period last year, sales of electricals and home technology increased 22 per cent while online sales grew 31 per cent year-on-year.

Purchases of men’s knitwear and outerwear surged during the week while handbags and premium watches were the top performers of the womenswear category.

Meanwhile, the retailer’s popular TV Christmas advert is continuing to delight customers and Twitter users alike as the campaign’s star the snowman pops up in locations across the UK, with many sharing photos of where he has been spotted via social networks.

Gabrielle Aplin’s cover of ‘The Power of Love’ provides the soundtrack to the ad and debuted at number five in the UK charts last night.

Andy Street, Managing Director at John Lewis, said that the strong sales results emphasise the sense of customer loyalty around the high street stalwart.

He commented: “After another successful week’s step up to Christmas, our online and EHT sales make it clear there is real trust in John Lewis as we approach this critical period.

“Price matching activity this week has once again reassured shoppers about our commitment to being Never Knowingly Undersold whilst Partners across distribution are gearing up to the peak online week, which we expect in just three week’s time.”

Published on Monday 19 November by Editorial Assistant

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