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Waitrose achieves £300m festive sales

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Waitrose achieved £300 million in sales during the Christmas and New Year period, it has been announced.

The retailer recorded its highest ever sales figures for December 18th to December 31st, an 8.8 per cent year-on-year increase with like-for-like (LFL) sales up 5.4 per cent.

This is more good news for Waitrose following last week’s announcement that the retailer had enjoyed its most successful Christmas on record.

Between November 4th and December 24th total sales were up 7.7 per cent year-on-year and LFLs saw a 4.3 per cent increase, while the number of shoppers rose by 4.5 per cent.

In a comment on last week’s figures, Mark Price, Waitrose Managing Director, said that the retailer’s successful Christmas was a result of its “great value and inspiring, innovative products.”

Sales remained strong in the run up to New Year’s Eve, with shoppers stocking up on party food and champagne for entertaining.

Commenting on the retailer’s latest success, Mr Price said: “Our sales for the festive period as a whole have been record-breaking but the 12 trading days leading up to New Year’s Eve were exceptional as customers got ready for family entertaining and parties.

“The combination of our inspiring celebratory food and drink together with great value and offers proved to be a winning combination.”

Published on Friday 04 January by Editorial Assistant

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