Supermarket chain Tesco has announced today that its ad-supported streaming service Clubcard TV is partnering with broadcasting service BBC Worldwide to offer a host of programmes to its users.
Under the agreement, hours of BBC Worldwide shows, including cookery, comedy and drama programmes, will be available to Tesco’s 16 million Clubcard holders via the service.
Lisa Rousseau, Head of UK, Ireland and Pan European Television Sales at BBC Worldwide, said: “We’re thrilled to have concluded such an extensive deal with Clubcard TV which will offer their customers a rich range of fantastic British content.”
Accessed online via the Clubcard TV website, the free service is on offer with no charges, contracts or subscriptions, Tesco said.
Last month, A4760|the grocer appointed former Blinkbox Director of Advertising and Sponsorship Scott Deutrom as Managing Director of Clubcard TV in a bid to strengthen its offering.
As the first retailer in the country to reward customers with an online movie and TV service, Tesco has established its commitment to its entertainment offer, said Deutrom.
He commented: “With this deal we’re adding a raft of new TV titles to our expanding catalogue, providing access to even more great digital entertainment in a way that’s easy and accessible for customers.”