Grocery giant Tesco is to partner with online marketplace LivingSocial to give its Clubcard members additional points, it has been announced today.
Clubcard users across the UK will earn one point for every pound spent on local experiences and services on the site, a move which hopes to boost interest and spend in regional areas.
The roll-out follows a successful pilot scheme last year in Sheffield which offered Clubcard customers the chance to effectively double the value of their loyalty scheme vouchers by purchasing £15 worth of LivingSocial Deal Pounds for £7.50.
Peter Briffett, Managing Director of LivingSocial UK and Ireland, welcomed the move, commenting: “LivingSocial is committed to sourcing and providing exciting activities across the UK, and is delighted to be partnering with Tesco to help customers collect Clubcard points whilst having fun through LivingSocial offers.
“As the premier loyalty scheme in the UK, with a strong commitment to supporting local enterprise, Tesco Clubcard is a perfect partner for us.”
Tesco has ramped up its Clubcard offer in recent weeks in the hopes of boosting sales among long-standing customers in an increasingly competitive market at a time when discounters Aldi and Lidl continue to post record market share rises.
Earlier this month, the chain announced that Tesco’s Clubcard TV had partnered with broadcasting service BBC Worldwide to offer users access to a number of programmes, making the grocer the first in the country to offer an online movie and TV service to customers.
Commenting on the latest roll-out, Katie McQuaid, Tesco’s Clubcard Director, said: “We are always looking at ways we can offer our members new ways to collect Clubcard points and we’re delighted to announce LivingSocial as our latest points partner.
“We think our members will love the opportunity to collect Clubcard points while enjoying experiences in their local area.”