Department store Debenhams has announced celebrated Savile Row tailor Patrick Grant as the latest designer to join its Designer at Debenhams team.
Launching in September 2013 in stores and online, the 70-piece menswear collection from Hammond & Co will offer both formal and casualwear, with prices ranging from £14 to £299.
Sourcing the “next generation of design talent” has long been a focus for the department store chain and the Grant joins the likes of Jasper Conran and Henry Holland who also collaborate with the retailer.
“We are thrilled to have a new designer addition to our menswear department - customers can shop established industry names such as Jasper Conran and John Rocha alongside newer designers such as Patrick all in one place,” said Debenhams’ Menswear Trading Director Paul Baldwin.
“The Hammond & Co. by Patrick Grant range will consist of beautifully cut suits, which sit alongside formal and casualwear. It’s the essence of Savile Row tailoring at high street prices.”
Providing an improved menswear offering is a key part of Debenhams strategy, as the retailer has set its sights on increasing its market share within the sector, currently standing in third place behind fashion retailer Next, and it is hoped that the new label’s firm roots will strengthen its position.
Founded in 1776, Hammond & Co was once frequented by the royal family and is now owned by Norton & Sons, the tailor purchased by Grant in 2005.
“The Savile Row bespoke suit is the epitome of men’s tailoring,” Grant, who stars in BBC2’s Great British Sewing Bee, explained.
“With Hammond & Co we have worked hard to ensure the synonymous cut, subtle flair and the perfect proportion is present through every piece.
“Hammond & Co is a house with a great history of excellence in sporting tailoring and we have done our best to remain true to this heritage.”